Build a business that runs, and sells, without you.

We're a value maximization firm. We spend six months inside your business — growing what it's worth, reducing how dependent it is on you, and getting it running well enough to be genuinely sellable, whether or not you ever plan to sell.

Guaranteed Increase
$0min
In EBITDA within your first six months — or we work at no cost until we hit it.
Enterprise Value
0× multiple
The uplift translates to $30,000+ in enterprise value at typical exit multiples.
To Sellable
0months
From founder-dependent to buyer-ready, start to finish. We don't drag it out.
What We Do

Value maximization is a discipline. Not a broker service.

Most owners find out their business isn't sellable the day they try to sell it. Every year they waited is a year of value they left on the table. We fix that in six months — embedded in your business, growing EBITDA, building the team, and installing the systems that turn a founder-dependent operation into a company a serious buyer will actually pay for.

Brokers

Take you to market as-is.

Get paid on the deal. Whatever value you left on the table stays on the table.

Consultants

Deliver a report.

Leave the execution to you. Six months later the binder is on a shelf.

This is us
Hedgehog

Embedded operators building real enterprise value.

Higher EBITDA. A higher multiple. A business that survives your absence — and sells for what it's actually worth.

Who It's For

Founder-led businesses ready to build real enterprise value.

You built something real. You're not desperate to sell — but you know the offer will come one day, and you don't want to be the founder who scrambles while the buyer's clock is ticking. The best time to prep is when you don't need to.

Founders who are still central to daily operations — and want to change that.

Owners quietly thinking about a sale in the next 1–5 years.

Operators who want fewer hours without less income.

Businesses that have never seen formal due diligence.

Owners who got an unsolicited offer — and weren't ready.

Not a fit: businesses outside $2M–$10M in revenue, owners who need to close a sale in the next 90 days, or anyone looking for a report instead of an operator in the business.

What You Get

Five disciplines. One all-in engagement.

Not a menu of add-ons. Not a piecemeal retainer. Everything you need to build a business that runs — and sells — without you, in a single engagement.

01

Sell-Ready Advisory

We reduce buyer risk from customer concentration, strengthen your contract terms, and build the buyer-ready data room and growth story that justify a higher multiple — whenever you decide to sell.

Data RoomMultiple UpliftContract Terms
02

EBITDA Maximization & Scalability

A clear plan to grow EBITDA — plus the systemization and documented SOPs that let your business scale past what you alone can manage.

SOPsSystemizationGrowth Plan
03

CFO Advisory

Hands-on financial leadership and reporting for owners who don't have — or don't yet need — a full-time CFO.

ReportingFinancial Strategy
04

Executive Coaching

We build a management team that runs the business without you in the room — and dramatically reduces key-man risk. The single most common reason deals fall apart in diligence, solved before it comes up.

Management BuildoutKey-Man Risk
05

Visionary Coaching

Weekly hands-on sessions with like-minded visionaries — helping you step out of the day-to-day grind and back into the role only you can play.

Weekly SessionsPeer Group
✓
The EBITDA Guarantee

We will add a minimum of $30,000 in enterprise value.

That's what a minimum $7,500 EBITDA lift is worth at a 4× multiple — guaranteed in your first six months. We put our own compensation on the line to back it: hit that number, or we keep working at no cost until we do. Measured against your trailing twelve-month EBITDA, locked in writing on Day 1. No new invoice. No renegotiation. We finish what we start.

Minimum EBITDA Lift
+$0
Guaranteed within 6 months
Enterprise Value
+$0
At a 4× exit multiple
Baseline
TTM EBITDA
Locked on Day 1, in writing
Bonus
Day 1 Growth Mapping Session — a full day, one-on-one with Doug and Josh, mapping your top five growth opportunities.
$7,900 Included
Risk-Free
7-Day Refund — not the right fit after Day 1? Full refund, no questions asked.
How It Works

Six months. Three phases. One outcome.

Phase 01 · Day 1

We map the whole thing

A full day with Doug and Josh. We identify your top five growth opportunities, biggest risks, and the exact roadmap for six months. You leave with clarity. We leave with a plan.

Phase 02 · Months 1–5

We build the machine

Weekly sessions with our team and a peer group of like-minded owners. Systemization, management buildout, key-man mitigation, SOPs, data room. We're in your business — not sending decks.

Phase 03 · Month 6

You're sellable

EBITDA up. Systems in place. Team running the business without you in the room. Whether you sell next month or in five years — the work is done and the terms are yours to set.

Who You Work With

Three founders. One mission.

JM
Co-Founder & Exit Strategist

J. Douglas McCarthy

Protects your terms before a buyer ever sees them.

Doug is an attorney, serial entrepreneur, and business exit strategist with over two decades of experience helping founder-led businesses scale, systematize, and sell at maximum value. He started his entrepreneurial journey at age ten and has since founded and sold multiple businesses of his own, giving him firsthand experience on both sides of the deal table that most advisors simply don't have. Over a 23-year legal career he has served as counsel to thousands of organizations across for-profit, nonprofit, educational, and governmental sectors, and lectures frequently on personal wealth transfer and business succession planning. In 2024 he co-founded Hedgehog Solutions to bring that experience to the owners who need it most: founders who built real businesses and want to leave on their own terms. He leads every client engagement personally.

FM
Co-Founder & Head of Development

Finn McCarthy

The first call. The right fit.

Finn is Chief Financial Officer at Hedgehog Solutions. He began as a bookkeeper in early 2024 and has since led the financial teams of dozens of founder-led trade and service businesses, cleaning up books, rebuilding reporting, and giving owners the first clear read they've had on their own numbers in years. That ground-level view of what trade businesses actually run on, where cash leaks, where margins hide, where owners are flying blind, is what Hedgehog was built around. As Head of Development he leads growth, partnerships, and the fit conversations with prospective clients.

JP
Co-Founder & Senior Advisor

Josh Petersen

Builds the systems that run without the founder in the room.

Josh has led operations since 2005. Chief Trading Officer running trading and operations at a registered investment advisor, then director of operations at a college, COO of a for-profit international academy, and executive vice president at a law firm. Across four industries his instinct never changed: find where a business works harder than it should, and redesign it to run leaner, with less dependence on any one person. At exit, that's the whole game. In 2024 he co-founded Hedgehog Solutions and brings that same operational instinct to every engagement. His job is to find what's holding your multiple down: owner dependency, customer concentration, a thin management bench. He fixes those while there's still time.

Before You Book

Questions worth asking.

What if I'm not ready to sell in six months? +

The work isn't dependent on selling. It's about growing EBITDA, reducing how much the business runs through you, and building something that would hold up in due diligence. Most of our clients aren't selling next year — they want the option, the higher valuation, and the freedom, whether or not they ever list.

What happens after month six? +

You keep everything — the systems, the team, the EBITDA lift. That doesn't go away. Most clients continue with us at $5,000/month for ongoing advisory, and so far 100% have. It's optional. If you don't continue, what we built stays in your business.

How is this different from hiring a fractional CFO or COO myself? +

You'd be hiring one function. We run five disciplines in parallel — sell-readiness, EBITDA growth, financial leadership, management buildout, and coaching for you personally — under one guarantee, for less than most fractional CFOs charge alone.

What's the catch on "no cost until we hit it"? +

None. We lock your baseline EBITDA in writing on Day 1. If we haven't added a minimum $7,500 within six months, we keep working — no new invoice, no renegotiation — until we do. That's our risk, not yours.

What size businesses do you work with? +

Founder-led businesses doing $2M–$10M in revenue. Below that, there's usually not enough margin to fund the work. Above it, you likely already have the team and systems we'd be building.

Get Started

Ready to be sellable?

We take on five businesses a month to protect the quality of the engagement. Book a discovery call below — we'll talk about your business, your timeline, and whether you're the right fit for a six-month engagement. If it's not right, we'll tell you. No pitch decks. No pressure.

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